I came across a very brief discussion over at the Chutry Experiment regarding what Chuck is calling "media times," a phrase that I think points to the various types of temporality depicted within and derived from various media. Chuck, film master that he is, is most interested in the temporality of film, but his brief brainstorm has me thinking about the more generic question of mediation qua temporality. And contrary to first appearances, this is a fairly important and demanding issue, though its importance is probably much more obvious to people who are just learning how to do criticism than it is to people who have already developed a critical faculty.
Here's the reason: one of the problems that critics face, again and again, is that of (accurate) representation. See, most criticism does something along these lines: "X happens in a film or a text or a television show, this X symbolizies, represents, or marks something that I will call Y, and Y is either problematic or beneficial for the following reasons." Now that doesn't sound like a difficult thing to get one's head around, but novice critics routinely scratch their heads when they get to the second part of the critical enterprise, in which X is somehow linked to Y. Why? Well, let's take a quick example of an artifact, say something like the movie Tron. This classic Disney film, one of (if not the) first films to incorporate computer-generated images, tells the story of a programmer who hacks his way back into a program he himself created, a program that has grown and evolved into an evil entity known as Master Control. Master Control zaps the programmer with a laser and transports him into the video game world, and there our programmer links up with Tron, a warrior who would fight the oppressive rule of Master Control. As a programmer made virtual, our lead character has superpowers (not unlike Neo of the Matrix movies) and is able to save the day, free the programs, and redeem his status and reputation in the real world.
Now, there are a lot of ways that one can do that "X relates to Y" part of criticism here. One could argue that it's a Jesus story, told for the video game age. One could contend the film speaks of corporate power, of capitalism, and the need for champions to rise and question its implicit hold on social organization. One could find in it the workings of erotic drive (the programs are very strangely sexed), and with the keen notation of various phallic movements, speak of the films internal gloss on sexual and identity repression. One could note that the two hero figures are male, and that the women in the film are really only there as decorative, quasi-sexual objects, and so it makes sense to read the film as another story of male domination, written by men for men. Whatever. The point is that there are lots of ways in which different Xs can point to different Ys. But this pointing relies fundamentally on some classical notion of representation, on the idea that the content of the film points (implicitly or explicitly) to content not in the film, and that this pointing takes the second set of content (Y) and makes us think about it in terms of X. In other words, the film re-presents Y as X.
Now for young critics, this process is invariably confusing. How are we to know which X-Y statement is the correct one? The only way to answer this question is to provide a metric that celebrates one ideological/critical disposition over another. One needs to accept and agree with certain psychoanalytic precepts, or to believe that religion has a prominent and privileged role in the shaping of the American psyche, or that gender dynamics deserve center stage for political or ethical reasons, and so on and so forth. From one of these groundings, a correct reperesentation can supposedly be selected from the field of possible representations.
The problem of course is that representation is somewhat of a shell game, since the ability to decide the proper interpretation begins with an ideological mastery that is responsible for hiding the shell in the first place. Faced with the fore-ordained awareness of gender dynamics' importance, it's hard not to find gender dynamics represented in an artifact in some way that displeases you or your potential readers. When backed by a utopian political or ideological horizon, it's hard not to see certain artifacts, no matter how progressive, as simply dirtying the skyline. This isn't to say that noting the deficiencies of these artifacts is without merit, only to say that criticism bound to a logic of representation, of X's relation to Y, already suffers from certain pronounced internal limits.
In addition, and perhaps more fundamentally, representation as a critical ground ignores entirely the actual role of mediation, of the temporality of any particular media form. This is why it helps to think the specificity of artifact not through a logic of representation, but rather through a logic of ecology. See, media do not merely represent the world or the word. They present a world or a word; literally they make it present — available to the here and now or preserved for a future here and now. They represent time. A particular time (stasis), a movement of time (chronos), a sense of timing (kairos): every representation is the reproduction of some object or event or person as a present. This is not to say that this act of presentation is what gives media its sense of reality – Heidegger is right to caution against thinking the vulgar temporalization of the present as being synonymous with the more fundamental experience of presence – but rather, this presentation is what gives media what we now think of as "real time," which is to say that it gives to media a sense of the temporality in which one encounters particular disseminations as something happening in the present, or as something happening "now." As a consequence, our perception of time changes along with the way different media organize our sense-perceptions; as certain media become more pervasive in our lives, the perception of their particular instantiation of “media time” in turn begins to structure our general experience of time's passing. As Derrida remarks: “This other time, media time, gives rise above all to another distribution, to other spaces, rhythms, relays, forms of speaking out and public intervention.”
We have to remind ourselves that time is not an ontologically discrete object. We experience time, without doubt, but that experience is always already governed by the inherited practices of measuring time, be it through the minutiae of the hour, minute, and second, the slow change of months or seasons, or the historical perspective produced by conceptualizing a past, present, and future. The existential reality of the passage through time does not, in other words, require that time be measured, but the existence of a measure (or rather, the technics that make measurement possible) necessarily determines how one experiences the passage of time.
A double-edged sword, in other words: on the one hand, the passage of time is utterly existential. Existence is structured, as Michael Hyde likes to say, by the movement of the now to the not-yet. On the other hand, the experience of the passage of that time is, for most people, dictated by the technics by which that passage is measured, i. e. temporalized. Take for instance, the technical reform of time that took place in Western Europe around the close of the thirteenth century: the birth of the mechanical clock. Rather than focus on fixing the calendar, as previous cultures were wont to do, the Europeans spent their time discerning how to measure the hour, to shrink the passage of time to more manageable units. The new hour clock (which took its name from related French and German words meaning “bell” because it made precise the system of bells that announced various points of the day in European cities) helped to dissolve more fluid conceptions of time and replace them with a view of time as quanta. Historian Alfred Crosby writes:
Time had seemed to most people an unsegmented flow. Therefore, experimenters and tinkerers wasted centuries attempting to measure time by imitating its flowing passage, that is, the flow of water, sand, mercury, ground porcelain, and so on – or the slow and steady burning of a candle out of the wind... Solving the problem becomes possible when one stops thinking of time as a smooth continuum and starts thinking of it as a succession of quanta.
The "need" for speed followed immediately on the steps of this discovery. This new reaction, McLuhan explains, manifests because the clock makes it “possible to fix time as something that happens between two points” which transforms the passage of time into a measurable, discrete concept of “duration,” and produces, concomitantly, "our impatience when we cannot endure the delay between events." Nostalgia for the old days, when the world passed slowly, without all those mechanical doo-hickies, no doubt followed shortly thereafter. What made possible this shift in the experience of time – a shift that helped usher in the European obsession with quantification and measurement, and subsequently the reimagining of science – is a mediation of time by different set of technics.
None of which is to say that the experience of time is entirely determined by technical apparatuses, or even entirely determined by the psychic imprint of those apparatuses. Heidegger's purpose in Being and Time is not just to think the essence of Being through the facticity of time, it is also to force a rethinking of time that is not beholden to its vulgar/technical reduction to quanta. That such a project is thinkable at all implies that technics cannot control entirely the experience of time. But criticism wedded to representation can never approach the temporal affects of media time, because such critical acts always already map the atemporal logic of representation (in this case, a symbolic logic) upon the more complicated temporalities of the act of presencing.
Comments (6)
Wow! Thant's a lot to chew on, but it's good chewin.' It's a shell game, in the end, this project of _translation_ or, if you prefer, _transposition_ (reminds me of the little hunchback in Benajmin's "On the Concept of History"). In the end it would seem to me this is why criticism (or a given approach, e.g., psychoanlaysis) is driven by a politics or an ethics, and not an ontology . . . .
Switching to thinking about a criticism grounded in an ecology, though, jars my thinking about scholarship in a good way. What's refreshing about media ecology and your work is that the argument for ontological bases is grounded in mediated experiences I can relate to (unlike, say, the grand abstractions of some French thinking that simply loses me).
I think your argument that one difficulty of newer critics is the negotiation of temporalites insightful and something I've not quite thunk about and will have to think about some more. What does the experience of "spherical temporalities" (a la Baudrillard) and the flattend, representational time of rhet crit., for example, portend for teaching criticism? Does it demand the jettisoning of classical notions of representation en toto? Or is there a pragmatic that would, say, permit critical representationalism at one level and promote the ecological on another (but one that is not wholly paternalistic).
A thoughtful post ken!
Posted by DJ Joshie Juice | July 19, 2005 10:23 AM
Posted on July 19, 2005 10:23
Thanks for the positive feedback :) I think the reason why I prefer the idea of an ecological criticism is precisely becaue representation can't be jettisoned (which might be one of the differences between an ecological and a phenomenological approach), since something is always going to be re-presented. But I think that at least an ecological approach to criticism requires that the question of representation within an artifact not be a question of content, as in some sort of master trope relationship between a signifier and a referent, but rather a question of the mode of presentation. Or to use a different term, one that I make a case for in that chapter on Derrida I posted from earlier, a question of mimesis.
For me, assuming I actually practice any of the stuff I'm thinking/preaching here, I tend to resolve the issue by interrogating artifacts for hints as to the means of their invention, hence the media-specific, quasi-ontological tendency. I say quasi-ontological because I have a piece that just came out in Explorations in Media Ecology that does a reading of Heidegger (in relation to radio and orality), and so I don't want to hold hands too tightly with the ontological, at least for appearance's sake :)
But what does this do for criticism? I don't know. At the end of the day, while I don't necessarily agree with representational critiques, they are still the norm in our critical circles, and I don't want to artificially sell myself as the anti-critic maverick guy, as that would a bit disingenuine on my part. I guess I just want to figure out a way of teaching criticism that thinks about the issues of temporality without implicitly paving over those issues, flattening them, to use your expression. One of the reasons why phenomenologists take issue with representation is that its particular critical structure dismisses the question of temporality entirely, or relies on that sort of vulgar temporality Heidegger argues is so objectionable. I think this sort of flattening of what we might think of as critical space-time is really damaging in a lot of ways, and so I just want to imagine that there are ways of doing criticism that don't require this initial move. No matter how valuable the politics or the ethics that provoke it, this flattening is itself is also political - something that Benjamin understood long ago, and something that occupies a lot of other thinkers (Derrida, Blanchot, Osborne, Buck-Morss, etc).
I'm still thinking, so I don't know what to say about the possibility of some sort of pragmatic perspective or praxis. There's a fuller argument about mimesis in that piece, but I'll hold off on doing more than referencing it, at least for now.
Speaking of ecology, I really need to finish getting this site in order.
Posted by Kenneth Rufo | July 19, 2005 7:03 PM
Posted on July 19, 2005 19:03
The suggestion that an ecological perspective requires a negotiation (mediation?) of representation is a nice one, and recommends it. As for the site: it looks dynamite. I particularly like the title graphic!
Posted by DJ Joshie Juice | July 20, 2005 11:32 AM
Posted on July 20, 2005 11:32
Some good observations here, and Benjamin's discussion of time certainly informs my arguments at "media times." The question you've raised about "justifying" the focus on media & time is one that I confront fairly frequently, but I think the questions of the re-presentation of tim, and the fact that "clock time" isn't natural, that it is, following Marx and others, the product of a desire to more efficiently measure and regulate (industrial) labor seems important.
This probably wasn't your intent, but I *think* I might spend a few days of class early in the semester talking about the social history of time (looking at stuff like Stephen Kern, EP Thompson, etc).
Posted by Chuck | July 20, 2005 12:55 PM
Posted on July 20, 2005 12:55
By the way, is that Derrida quotation from _Archive Fever_? If not, where could I find it?
Posted by Chuck | July 20, 2005 12:56 PM
Posted on July 20, 2005 12:56
It's in Echographies of Television, towards the beginning.
Oh, and btw, if I hadn't already mentioned it, congrats very much on the job :)
Posted by Kenneth Rufo | July 20, 2005 1:07 PM
Posted on July 20, 2005 13:07